Omnichannel Retail and Consumer Switching Behavior: A Cross‑National Analysis of Perceived Value and Purchase Intent in Fast‑Moving Consumer Goods. Middle East Journal of Management and Commerce, [S. l.], v. 1, n. 1, p. 13–22, 2026. DOI: 10.2026/prza8g06. Disponível em: https://mejmc.com/index.php/journal/article/view/5. Acesso em: 20 oct. 2026.